A few blogs ago we discussed lead generation and branding. This month at SaveMari we are focusing purely on branding and why it is important.
We have compiled a list of reasons why branding is important to your companies growth.
- Branding increases value
Beyond just a memorable logo, good branding increases the value of a company and provides employees with direction and motivation. It also makes finding new customers easier.
- Branding Improves Recognition
One major component of branding is the logo. Everyone recognises Nike’s logo, and of course, the famous M of MacDonald’s. Logos are very important because that simple graphic will be on everything you send out and advertise or market. It needs to be simple, memorable and timeless.
- Branding backs advertising
Advertising is a very important part of your business and your brand. They work hand in hand. If your vision or logo do not make sense then your advertising will be meaningless.
- Great branding has better financial rewards
A strong brand usually guarantees future business. The greater a company’s devotion is to building its brand value, the better the financial return from its efforts over time.
- Branding brings in new Customers
Branding is critical to building your customer base. It enables your company to get referral business. When customers have confidence in your brand and your product they are likely to recommend you to other people and that is where loyalty and a strong customer base are built. The most profitable and thriving businesses have one thing in common - they have established themselves as a leader in their particular industry by building a strong brand.
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